Our Consumer First Approach to Feed Additives.
The recent scrutiny around Bovaer (3-NOP) underscores a growing shift in food production and sustainability. From global dairy debates to increasing consumer pressure on Australian agriculture, the message is clear: people expect natural solutions, greater transparency, and a commitment to ethical practices. At ROAM, our connection to the livestock industry runs deep. At the core of our team are seasoned industry operators from the animal nutrition sector and experts in animal science and welfare. Together, we’re not just innovating, we’re ensuring our solutions align with the highest standards of safety, ethics, and sustainability.
What are livestock being fed?
Are animals treated with care and respect?
How can agriculture reduce its environmental impact—naturally and safely?
At ROAM, we’re taking a thoughtful, responsible approach to innovation:
Rigorous Research: Partnering with leading institutions like CSIRO and the University of Western Australia, we are putting our fungi derived methane-reducing feed additive through extensive testing to ensure it’s effective and safe.
Animal Welfare First: We proudly meet—and exceed—Australia’s stringent animal ethics standards, ensuring humane practices are at the core of everything we do.
Safety Over Speed: Unlike others rushing to market, we refuse to let competition override safety. Our product will never enter the supply chain or the meat consumers buy until all testing is complete and independently validated.
Natural Solutions Consumers Want: Derived from naturally occurring fungi, our non-GMO additive provides a sustainable alternative to synthetic options, responding to growing consumer demand for transparency and natural pathways.
We’re not just creating a product, we’re building trust. By prioritising science, ethics, and consumer confidence, we’re shaping a better future for farmers, consumers, and the planet.
Innovation shouldn’t come at the cost of safety or integrity. We’re here to prove it.